Interactive Billboard

Posted on September 21, 2011


Amnesty International developed this shmick billboard that reacts directly with the public as they engage with it.  That is, when you’re staring at it you’re greeted by a relatively placid, if slightly rotund looking couple, and when you’re eyes move away from the hidden camera the whole family dynamic goes tits up and the wife receives her due punishment for that sickly green potato sack. Jokes aside, we wonder whether encouraging the public to look away isn’t a tacit endorsement of the same behaviour outside the confines of the bus stop.

Posted in: Waste Worthy