Bangkok IKEA expecting Boom in Wake of Floods

Posted on November 2, 2011


The popularity of do-it-yourself furniture among Thai consumers will increase significantly after the country’s worst floods in 50 years says the Swedish home furnishing giant Ikea in the Bangkok Post.

Lars Svensson, the marketing manager of Ikano (Thailand), Ikea’s local operator, said the current flooding would change consumer preferences from built-in units to furniture with self-assembly.

“DIY and ready-to-move furniture will be a new trend, as it is easier to remove and reassemble. When flooded, people need to move their furniture as quickly as possible. If the furniture is built-in, they have to leave it; if it is DIY, they can easily remove and move it away”

How thoughtful.

Posted in: Waste Worthy